Topics
- • Opening Remarks Mr. John Greco President and CEO of the Direct Marketing Association (DMA)
- • Debating the Effectiveness and Viability of Social Networking Social Networking Heavyweight Bout
- • Changing the Dynamics of the Business; Creating a New Model from the Inside Out Laurence Boschetto President and CEO, Draftech
- • Life after the 30-Second Spot: Energizing Your Brand with a Bold Media Marketing Mix Joseph Jaffe, President and CEO Chief Interrupter crayon, a new marketing company
- • How Mobile Is Revolutionizing Direct Michael Becker, President of iloop mobile
- • Talent - The Reality (Core Competencies that Strengthen the CEOs Agenda) Andrew Miller, Managing Partner/President of Brainworks, Inc.
Notes from the Leaders Forum 2008, an “Invitation-only Forum for Owners and Presidents” of Agencies. Attending for BMCFerrell: Ben Ferrell and Bunker Sessions
Dear friend and valued client,
This website provides an opportunity for you to interact and dialogue with your colleagues regarding topics presented at the DMA Leaders Forum. Although the notes are brief, the sessions are available in their entirety. Please let us know if there are any recordings we can acquire for you.
One of the speakers remarked with regard to the “perfect storm” in media today stating, “We haven’t figured it out yet.” At BMCFerrell we are engaged in “figuring it out,” especially as it relates to ministry application. We are very excited about New Media and the possibilities it can have for local, national, and global congregations and donors.
We are thankful to have the opportunity to serve you and passionate to see ministries grow, expand and reach their full God-given potential in taking the gospel of Jesus Christ to the world.
Sincerely,

Ben Ferrell, Bunker Sessions
BMCFerrell
